April News

from the Greenfield Business Association

April 2011

In This Issue
Sidewalk Sale
Allen Block Party
A Honey of a Fest
Website Launch Countdown

Sidewalk Sale!

Save the Date! Plans are under way now for a sidewalk sale July 9. This is a big event for Greenfield and we want this year's sale to shine! If you're a retailer, make sure to include this in your marketing and inventory planning now. And if you have ideas or would like to help organize it, contact Kate.
Allen Block Party
On April 30, businesses in the Allen Block and beyond will be celebrating that building's first anniversary. The Recorder will run ads promoting the event and the GBA will offer a "Happy Birthday to the Allen Block" with an ad. Contact Kate if you want to purchase a portion of the ad and have your business' name appear. (And thank you to the Recorder for discounting the ad cost!) 

Bee in flowerCatch the Buzz

On May 14 A Honey of a Celebration will honor the 200th birthday of the Rev. Lorenzo Langstroth of the Second Congregational Church in Greenfield. Rev. Langstroth invented the movable bee frame hive, allowing beekeeping to thrive for local producers. Retailers who sell honey-based items are encouraged to display them prominently.


Countdown to Website Launch

The GBA's new website will serve two purposes: to draw visitors to Greenfield and to help members. The Website Committee of the GBA Board has been meeting regularly with member Linda Byrne to fashion a user-friendly and attractive website that will offer a "Featured Member" that changes every month. Contact Kate to get on the waiting list to be a featured member and see your business prominently displayed on ALL pages throughout the site (cost applies). All members can send Kate a photo of their business that will be featured in a block of photos that rotate--a new member benefit! Specifications: 667 pixels x 444 pixels with a dpi of 150.

Poet's Seat postcard 1915

Greenfield's 200th

Planning has begun for a two-day event this summer to celebrate Greenfield's 200th anniversary as county seat. It was two centuries ago that Franklin County broke away from Hampshire County and Greenfield was recognized as the center of the surrounding towns. The event, to be held July 23 and 24, will look back, and forward, and the days will be filled with music, shopping and fun.

Home Show and Green Fair Roundup

The GBA hosted a booth at the Franklin County Home Show and Green Fair April 16 and 17, a weekend of less-than-stellar weather, but decent attendance. Many GBA members exhibited in their own booths and we hope connections were made and customers created. You've got to take every opportunity to get your name out there in this economy!

GBA Sponsors Meet the Candidates

The three candidates vying for two At-Large Town Council seats introduced themselves to Greenfield during a Meet the Candidate event facilitated by the Greenfield Business Association and broadcasted by GCTV. Moderater Joe Judd, a Shelburne selectman, asked candidates Karen Renaud, Cameron Ward and Mark Wisnewski about their connection to and ideas about Greenfield. Tuesday's election saw Ward and Wisnewski headed to the ballot for the June 14 election. Supporting civic activities is part of the GBA's mission to promote Greenfield. 

Think Spring!
Make sure your storefront is neat and your displays are fresh. Your customers will appreciate it!