August News from the

Greenfield Business Association

sax on the street 
Saxes on the Street IssueAugust 2012
In This Issue
Sidewalk Sales Wrap Up
Coming Up: Brick + Mortar
GBA Supports Local Business Students
Keep Courthouse Workers Downtown
Olympic Pride
How cool is it that we have a Greenfield resident representing the USA at the Olympics? Thanks for all who helped get the Pirozhkova family to London for the games at Greenfield's SummerFest and Sidewalk Sales. We send good wishes and success to the Pirozhkova family! 
Sidewalk Sales photo
Sidewalk Sales:
We Made it Through the Rain
So, it rained half the day on Friday and half the day on Saturday. Luckily we squeaked in some fun and shopping in between.
Trailer Park rocked at the Arts Block, local students performed to great acclaim (Celtic Heels, Artspace string players, and Matt Kim Academy of Rock thrashers), a magician charmed passersby, a face painter embellished little mugs, and Lenny Zarcone crooned in front of Baker Office Supply. Plus, we found Waldo. Thanks to all who volunteered and participated. We're building on this format as we plan next year's SummerFest and Sidewalk Sales, and hope to keep growing this event. Any suggestions or feedback? Email Kate.
Brick and Mortar
Looking Ahead:
Brick + Mortar
It's the festival that has convinced people to move to Greenfield. It's the festival that appeals both to lovers of contemporary art and to people who want to get a peek inside some of Greenfield's most interesting and usually-shuttered buildings. It's the festival that's got something for everyone, and this year's theme, Oh, Canada, is linked to a major exhibit at MASS MoCA.
This year, the GBA will take a more active role in administering this free festival, and we look to our members to support it by buying an ad in a "passport" that contains a map of the sites where videos will be shown on the days of the festival, October 12 and 13. Attendance at the event continues to expand; last year roughly 2,200 people were in town for the Brick + Mortar International Video Art Festival. Each attendee uses the passport to navigate downtown Greenfield, so your ad reaches thousands.
We suggest you design an ad that gives an incentive for visitors to return to your restaurant or shop, or one that exclaims your support. We heard from advertisers last year that the event and the advertising helped raise their profile and draw customers. Sarah Purnell, who teaches video art at Greenfield Community College, and Nate Longcope, who recently moved to Greenfield from Brooklyn and who worked at the Museum of Modern Art, will be making the rounds asking for your pledge in the next month. Please make them welcome and consider supporting this event that's great for Greenfield.
Kathy Vranos at GCC
Kathleen Vranos addresses the GBA's 2011 Annual Meeting at GCC.
GBA Supports GCC Business Students
Talk about a win-win situation. The GBA is working with students in Kathleen Vranos' marketing class to help Greenfield's businesses market themselves more effectively on the Internet.
We get expertise to pass on to our members, and the students get to work on solving real-world problems to help their community grow. Expect an email soon with a link to a survey so we can tailor the experience to the needs of our members.
Tell Your Legislator: Keep Courthouse Employees Downtown
The Greenfield Business Association was one of many organizations that recently requested that the state keep employees downtown while the courthouse is being remodeled. Citing the number of employees who patronize downtown retailers, the state's emphasis on smart growth, and the limited number of locations for companies to relocate in Greenfield, our letter expressed the GBA board's preference to select a downtown location for temporarily housing courthouse activity. To support this effort, please contact the office of Sen. Stanley Rosenberg at stan.rosenberg@masenate.gov or call 617-722-1532.
music@noonAnd By the Way...
We've got several acts left this summer. Don't forget to get out during your lunch hour on Thursdays through August to hear Franklin County's best acts. We've got a nice core group of listeners, and more are always welcome. Schedule is here.
Contact Info
Kate Snyder

Greenfield Business Association | P.O. Box 898 | 395 Main Street | Greenfield | MA | 01302