Brick + Mortar booth 
October News from the GBA
Greenfield Business AssociationOctober 2012
In This Issue
Great Weekend
Single Tax Rate
Holiday Lights in Full Swing
Downtown Halloween
Stitch Away!
Happy Halloween!

lined up for performance A Big Weekend

for Greenfield 

You know it's a good weekend for Greenfield when you can't get a seat at a restaurant without a significant wait and the sidewalks downtown are filled with people. That was the case last Friday and Saturday as three cultural events raised Greenfield's profile, drawing visitors from Boston, NYC, North Adams, and Northampton, as well as parents and their children from three nearby independent schools.


 The Greenfield Business Association had a table on the Common and passed out maps to one of the events, the Brick + Mortar International Video Art Festival, which it co-presented with the Franklin County Chamber of Commerce. Videos in 10 venues induced visitors to walk around, Passport in hand, and scope out the shows. Two video artists gave performances, one walking around on the streets. Given the impact of the event combined with the Greenfield Annual Word Festival and the Greenfield Local Cultural Council's Art in the 01301, Greenfield was the nexus of culture in these parts.


Thanks to all who volunteered, bought an ad in the Passport, and donated in any way. Thanks to the artists, installers, building owners, curator, and the many enthusiastic viewers and listeners.  

Split Tax Rate Discussion Coming Up

Every year, Greenfield must vote on whether to tax its residents and businesses at the same rate, or to split the tax rate and charge residents less and businesses more. That discussion will be raised at the Town Council's Ways & Means Committee at the Police Station at 6 p.m. on Nov. 14, and at the regular meeting of the council at GCTV at 7 p.m on the same day.


The Greenfield Business Association has always opposed splitting the tax rate, arguing that a slight reduction in residents' tax bill would mean a proportionally large increase for businesses, many of which are being squeezed by a tough economy. The removal from our downtown of the courthouse for two to three years also means small businesses need all the help they can get.


We need your presence and voice at the Ways & Means Committee and the Town Council meeting on Nov. 14. For information and talking points on this issue, email Kate.

light litTime Once Again for

Holiday Lights 

It's time to plan for decking out Greenfield for the holidays. This year the Greenfield Business Association continues last year's tradition of installing uniquely captivating lights in downtown Greenfield. Artist Nan Parati is decorating the light poles once again, giving Greenfield's streetlamps a flair that sets us apart as a shopping destination! Did you know: Amherst is following our lead and hired Nan to decorate their lights, as well? Ever the trendsetters, we are.


Here is how the Holiday Lights program works: From mid-November through the first week in January the GBA facilitates the pole decorations and lighting for the holiday season downtown. Your name or logo appears on a star that is attached to the poles. It's a great way to show support for Greenfield and to remind customers of your business during the busy holiday season!


$100 donation: a white star with your business/office, group or family name on a street pole, lit and decorated for the holiday season


$500 donation: a white star or, if you prefer, a gold star. Your business will be listed as a major sponsor on the posters and in any other media for Home for the Holidays events.


$1,000 donation: a white or gold star, and yearlong sponsorship. Your business will be listed as a major sponsor on the GBA website and all GBA marketing materials throughout the year. Post your banner at all GBA events (Membership Showcase, Home Show/Green Fair/Farm to Fiber, Sidewalk Sales, Brick + Mortar International Video Art Festival, and Home for the Holidays).


Last year we were able to fill Greenfield events with more and better entertainment and more effectively promote our events because of our yearlong sponsorships. Thank you to last year's sponsors! Your support means so much to this town and to the GBA.


Help us get a jump on our twinkling stars this year. Our deadline for your decision is October 22. And we need to have checks collected by November 15. Help us get an early start on stars, which need to be made and hung in time for Thanksgiving. Please get back to us with your pledge level (tear off form at bottom) as soon as possible. The more lead time you can give, the better. Stars can be made well ahead of time if we have the commitments.


Those of you who support this program year after year, we thank you. New supporters, we truly appreciate your involvement!


Send Kate an email if you didn't receive a letter and would like to sign up.

flowering basketGreenfield Beautiful
Imagine our downtown brimming with flowers. Wouldn't that make you want to come to town and shop? A group of citizens working with the GBA and the Town of Greenfield  is planning to install and fill hanging baskets of flowers from the lightposts of Greenfield next spring.
The project is one of Sandra Shields' last before she retires in March. The GBA is managing the collection of funds for this project and we're looking to raise money to buy flowers, growing medium, and to pay a gardener to plant the baskets. Even though spring seems a long way away, materials need to be sourced now. We're also continuing the plantings on the medians on Main Street and Bank Row. (Didn't they look great for the festivals, stuffed with pumpkins and gourds for autumn?)
Want to see Greenfield look beautiful and welcoming? Give money to this fund. Call Kate at 774-2791 or email her at gba@franklincc.org. Heck, send a check to the Greenfield Business Association, PO Box 898, Greenfield, MA 01302. Thank you!
Trick or Treat
The Greenfield Business Association is once again teaming up with the Town of Greenfield's Recreation Department to present a Halloween extravaganza downtown.
We will be going door to door to downtown businesses with our pumpkin posters on October 23 to 25. Simply hang your poster on your door this Halloween, October 31, and costumed trick-or-treaters will flock to your business for candy. The parade this year will end at the Energy Park, and that's where costume contest will happen. The Greenfield Garden Cinema will screen It's the Great Pumpkin, Charlie Brown at 6:30 and 7:30 pm.
And look for the GBA booth on the Town Common. We'll be handing out apples donated by Clarkdale Fruit Farms (thanks!).
Speaking of Halloween...
Greenfield's own Stitch Lounge is a great place for last-minute costume assembly. You can bring your sewing machine and work, while you have the comfort of an expert sewer nearby, or rent one of the store's machines for $10 for four hours. That's quite a deal. Stitch Lounge sells fabric and notions, too. And they hold adult and kids classes. It's open Tuesday through Friday from 10 a.m to 5 p.m. and Saturday from 10 a.m to 3 p.m. See the website for details. 

Kate Snyder

Coordinator, GBA
413-774-2791, gba@franklincc.org

Greenfield Business Association | P.O. Box 898 | 395 Main Street | Greenfield | MA | 01302