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Reel Musicals January 7, 14, 21 & 28: It's Time for the GBA Midwinter Movies! We're heading into the middle of winter; the days may be getting longer, but they sure feel cold! Here's a great way to get through those long winter evenings - head down to the Greenfield Garden Cinemas for the GBA's 2014's Midwinter Movies series, Reel Musicals!  

After a Herculean effort, we finally managed to whittle down a gigantic list of fabulous musicals to four classic choices. Click on the movie poster to see a preview for each move:

Four Tuesdays in January, 7:00 pm

January 7: Singin' In The Rain – Silent film star Gene Kelly and sidekick Donald O'Connor join forces with perky newcomer Debbie Reynolds to save their movie studio from ruin after the advent of sound in movies. Standing in their way, triple threat Jean Hagen - can't act, can't sing, can't dance. Hilarity ensues and Gene dances with a lightpost!

January 14: West Side Story – Postponed

January 21 : Cabaret – Postponed

January 28: The Muppet Movie – Postponed

Tuesdays in January at the Greenfield Garden Cinemas, 7 p.m. Tickets $5. All proceeds go to support the GBA's Holiday Lights program, so come on down and have a great time for a great cause!     

February 11, 18 & 25: Due to the cruelty of winter and the misery of frozen pipes, we had to postpone three of the four midwinter movies as we waited for our beloved Greenfield Garden Cinemas to reopen. And lo and behold - today is the day they reopen! You can see their whole schedule here. Show your support of this venerable institution by heading out to the movies as soon and as often as possible, and don't forget the popcorn and Icees!  

But wait, you say you want to support the Garden AND the GBA Holiday Lights program at the same time? Well, have we got an opportunity for you! Our Midwinter Movie series will pick up where it left off this Tuesday, February 11 with West Side Story. Come out and see us, and feel free to invite friends through our facebook event page.

Three Tuesdays in February, 7:00 pm

February 11: West Side Story – Romeo wears Converse, Juliet is Natalie Wood. You know how it ends but oh, how great it looks and sounds on the way! Watch the Sharks and the Jets dance down the path to inevitable tragedy on the soon-to-be-razed site of the future Lincoln Center, while thrilling to the amazing Leonard Bernstein/Stephen Sondheim score. Don't forget the tissues.

February 18: The Muppet Movie – Kermit and his ragtag group of Muppet chums trek out to Hollywood to make it big while being chased by a frog-legs restaurateur in a classic roadtrip adventure. On the way they encounter a gigantic all-star cast including such luminaries as Steve Martin, Milton Berle, and Madeline Kahn. Includes Oscar-nominated "Rainbow Connection." Warm your heart in the depths of winter and get psyched for the new Muppet movie coming soon!

February 25 : Cabaret – As the Nazis rise to power outside the walls, Liza Minelli dances Fosse's jazzy steps and belts out Kander and Ebb's amazing songs at the seedy Kit Kat Klub while befriending new roomie Michael York. And in the midst of the chaos, the phenomenal Joel Grey Emcees. Life is a cabaret, old chum; come to the Cabaret!

Tuesdays in January at the Greenfield Garden Cinemas, 7 p.m. Tickets $5. All proceeds go to support the GBA's Holiday Lights program, so come on down and have a great time for a great cause!     

Greenfield Brews 3 March 27: GREENFIELD BREWS 3: GBA Membership Showcase 2014

At the Arts Block, Thursday, 5:00 - 7:00 p.m.

It may be December but 2014 is only hours away, which means we're already thinking about the 2014 GBA Membership Showcase, Greenfield Brews 3. We packed the Arts Block last year with both friends and strangers (who are only friends you haven't met yet, of course) - what a great way to show off what your business has to offer!

2014's Showcase will take place on Thursday, March 27 - if you're interested in participating, it's never too early to get on board. For more info, call or email Caitlin at 774.2791 or gba(at)franklincc.org.

the little e April 26 & 27: Franklin County's little e!

A public exhibition that offers innovative solutions for your home, garden, and workplace.

Franklin County Fairgrounds

For the spring of 2014, the Franklin County Chamber of Commerce and the Greenfield Business Association will hold the little e, a combination home show and green fair, which brings together exhibitors for home improvement and green living. As an added bonus, we'll also feature Fiber and Fashion, a county-wide event designed to provide an educational and show venue for local fiber farms and artists involved with natural, domestic fiber as well as locally-made crafts and clothing. And for the second year we bring back the wildly popular Local Brewers Sampling Tent; come enjoy a taste of each of the beer, hard cider and mead that is made locally in Franklin County. There will be a fee charged and I.D.'s will be required at the entrance to this tent only. This year we'll be offering even more great workshops on home and gardens that celebrate Earth Day. There's something for everyone at our Franklin County Exposition!

For more info go to www.thelittlee.org

SummerFest July 18 & 19: SUMMERFEST
Friday from 10-5 and Saturday from 9-3

Join us for SummerFest Sidewalk Sales! Tons of great shopping on Friday from 10-5 and Saturday from 9-3 as both local merchants and visiting vendors take their wares and their food to the street. And Saturday, join us for a big block party as Main Street is closed off from Federal to Wells Street! We'll have a dunking booth, a pie-eating contest, face painting, bands, dance & zumba demonstrations, a bicycle parade, and much more!

If you're a business or a vendor (food, crafter, artist, etc.) who'd like to be a part of SummerFest, please contact Caitlin at gba@franklincc.org or 413.774.2719. You can also download SummerFest applications here (downtown business) or here (other business or outside vendor).


Reel Laffs January 8, 15, 22 & 29: The Greenfield Business Association and the Greenfield Garden Cinemas presents the fourth annual Midwinter Movies Series. Enjoy four of the best screwball comedies ever made featuring such stars as Cary Grant, Henry Fonda, Irene Dunne, Carole Lombard, William Powell, and Rosiland Russell. In the middle of winter, everyone needs a good laugh! And don't forget to grab a bite to eat downtown after work before you head over to the Garden!

Four Tuesdays in January, 6:30 pm

January 8: My Man Godfrey (1936)

January 15: The Awful Truth (1937)

January 22: The Lady Eve (1941)

January 29: Auntie Mame (1958)

Tickets $5. Tickets available in advance at the Greenfield Garden Cinemas, 361 Main Street, or at the door. 774-4881.     

Proceeds support the GBA's Holiday Lights program.

Greenfield Brews 2 March 28: Membership Showcase: GREENFIELD BREWS 2!

At the Arts Block, Thursday, 5:00 - 7:00 p.m.

The space is already filling up, but you still have time to join us! We had so much fun there last year, we thought we'd do it again!.

Last year's showcase was a great party, with wall-to-wall attendees. Well, it's time to sign up for this year's fun! Food, drink, music, networking (or schmoozing, if you prefer) - we'll have it all, and we want YOU to be there. And bring your friends and co-workers! Heck, bring strangers in off the street! Time to show off! It's only five bucks for non-members.

To reserve a table, email Caitlin or call 774.2791 by March 19. Space is limited. Guaranteed to be a good time - be there or be square!

the little e April 20 & 21: the little e - Formerly known as the Home Show and Green Fair

The Franklin County Chamber of Commerce and the Greenfield Business Association are excited to present the 32nd year of the County's lifestyle trade show on April 20-21 at the Franklin County Fairgrounds from 10 am - 4 pm. This event is intended to highlight businesses, products, leisure services and information available in the greater Franklin County area in a trade show setting.

• Business and services trade show booth exhibits in the Dole Building, the Grandstand, and heated tents on grounds
• Farm to Fiber (formerly the FiberTwist) in the Roundhouse
• Franklin County Brewer's Sampling Tent (libations made locally)
• Kids and their family fun activities to do and see
• Freshly made food for attendees and vendors
• Workshops on home and garden, smart energy and healthy living and loads more!!!      

Email Becky George for an application or with any questions.

July 12 & 13: Greenfield's SummerFest Sidewalk Sales!

10:00 a.m. - 5:00 p.m. on Friday, 10:00 a.m. - 4:00 p.m. on Saturday

Greenfield's SummerFest Sidewalk SalesOn Friday July 12, it's the same Sidewalk Sales you know and love; on Saturday July 13, we'll be shutting down Main Street and having a big ole party! With music, dance demonstrations, a dunking booth with local notables getting wet, a pie eating contest, and more, you'll be able to come downtown and shop, eat, and play. You can come for the Farmers' Market and stay for SummerFest!

For a full listing of events and vendors >

We know you've all been waiting with bated breath for this - the Dunking Booth schedule for Saturday at SummerFest! Start warming your arm up now!

10:00 Attorney Isaac Mass
10:30 me! (GBA Coordinator Caitlin von Schmidt)
11:00 The Recorder's Rich Fahey
11:30 Jeff Tirrell of WHAI/Bear Country
12:00 The Rotary's Penny Ricketts
12:30 RiverCulture and the Franklin Cty Chamber's Lisa Davol
1:00 Town Council President Mark Wisnewski
1:30 Mayor Bill Martin
2:00 Big Brothers Big Sisters' Danielle LeTourneau-Therrien
2:30 Hope & Olive and Magpie's Jim Zaccara
3:00 Greenfield Police Officer Chris Rowell
3:30 Representative Paul Mark

To find out more about SummerFest Sidewalk Sales and how you can be involved, contact Caitlin at gba@franklincc.org or 413.774.2791. Come join in the summer fun!

Franklin County Fair September 5 - 8: Franklin County Fair!

Franklin County Fair Grounds - 89 Wisdom Way

The Franklin County Fair is a yearly agricultural fair held at the Franklin County Fairgrounds in Greenfield. The fair features livestock, vegetables, crafts, exhibit halls, horse and oxen draws, tractor pulls, antique engines, cars, rides, midway, entertainment, demolition derby, music and more.

You still have time to enter your best jam, quilt, painting, cow, or other potentially prize-winning item for a chance at a ribbon.

For more details >

Home For The Holidays December 7: Home for the Holidays

Saturday, December 7, 11 a.m. to 3 p.m, Veterans Mall, downtown Greenfield.

Greenfield, known for its picturesque and vibrant downtown, features a quintessential American Main Street where you can enjoy dining, shopping, entertainment, history, architecture, and recreation by simply taking a stroll. At the season’s Home for the Holidays celebration, you’ll find Santa from 11-1; caroling by Greenfield Middle and High Schools, Stoneleigh-Burnham School, and Paul Calcari's new Franklin County Community Chorus from 1-3; and Our Family Farms hot chocolate (while supplies last)! This year, more than twenty businesses will participate in an artful holiday windows display contest and you will have a chance to take in these installations and vote on your favorite. Maps of participating locations will be available ahead of time here or on our facebook page, but voting will only take place the day of the event. Two randomly drawn voters will win $250 Greenfield shopping sprees. Don’t leave without adding this year’s GBA Landmark Ornament featuring the beautiful First National Bank building on Bank Row. We celebrate the Holidays in style and we hope you'll join us!

Celebrity Bartending with Jim Zaccara December 11: 2nd Annual Celebrity Bartending with Jim Zaccara at Taylor's Tavern

5:30 p.m. to 7 p.m, Taylor's Tavern, downtown Greenfield.

Were you looking for a way to contribute to the GBA's beautiful Holiday Lights but couldn't sponsor a star? Well, have we got an opportunity for you! Come on down to the warm environs of Taylor's Tavern and bask in the glow of Jim Zaccara's bartending and your GBA buddies' goodwill. Plus, enter to win drawings! And if you DID sponsor a star well heck, come on down so we can thank you in person!

Holiday Window Display Contest Holiday Window Display Contest

The GBA will again be running its Holiday Window Display Contest and we want to make it bigger and better than ever! Do we always say that? Well, it's always true! Our dream is to see every business downtown sporting a festive window and YOU can help make that dream a reality.

What's in it for you, you say? Well, aside from holiday cheer, goodwill, feet through the door, Caitlin's eternal gratitude, and all that stuff, the top two vote-getters will receive one of two media packages provided by WHAI or Bear Country (25 commercials, value $825) and The Recorder (three 2" x 10" full-color ads, value $1,000).

And what's in it for the voters? Two lucky voters, whose names will be drawn at random, will win $250 Greenfield shopping sprees. Voting will take place only on the day of our Home for the Holidays event - Saturday, December 7 - and must be done in person so look for a bunch of people coming downtown to have fun and shop, eat, and shop some more.

There is a $25 fee for businesses to enter (dollars or gift certificate); $20 for GBA members. We'll bring you a ballot box and a sign for your window and you'll appear on the ballot/map handed out to all the voters. Caitlin will be around any day now with the paperwork to sign up but if you'd like to get a jump on it or need more info, feel free to call her at 774.2791 or email gba@franklincc.org.

Holiday Lights The Holiday Lights Program Is Here!

What's that you say? It's only been fall for five measly days? Well, I hate to alarm you, but Thanksgiving is just around the corner. And you all know what that means - no, not indigestion, it's the GBA's fabulous Holiday Lighting Program!

Yes, it's better to light ninety poles than to curse the darkness, and this year we're excited to be rolling out some really great upgrades to our decorations. Not only will we be starting the process of replacing the incandescent light strings with long-lasting, warm-white LEDs, but we'll also be adding light to the arms (the designer, Nan Parati, calls these the "spiders") at the tops of about thirty-five poles.

Sponsorships are available at three different levels - $100, $500, and $1,000. All sponsors get their name on a light pole star (or someone else's name, should you care to sponsor a dedication or memorial). Sponsorships at the $500 level make you a named sponsor at December's Home for the Holidays event; sponsorships at the $1,000 level make you a named sponsor at that and all other GBA events throughout the year.

Help the GBA create and install the prettiest downtown decorations around and foster the holiday spirit in Greenfield!

To download more information and a sponsorship form >

Or you could always get in touch with me, Caitlin, via email or 774.2791.


January 10, 17, 24 & 31: The Greenfield Business Association presents Midwinter Movies at the Greenfield Garden Cinema and our 2012 theme Reel Romances

Four Tuesdays in January, 6:30 pm

January 10: GONE WITH THE WIND — The only way to see spoiled Scarlett O’Hara and jaunty Rhett Butler kiss, to see the burning of Atlanta, to see Tara is to see them on the big screen. This 1939 gem won 10 Academy Awards, including best picture.

January 17: WUTHERING HEIGHTS — Catherine and Heathcliff, childhood friends who felt a love that transcended death. Life on the moors never felt so gloomily glamorous.

January 24: THE PHILADELPHIA STORY — Will Katharine Hepburn’s character choose prudent Jimmy Stewart or dashing Cary Grant? A funny and sweet film.

January 31: WEST SIDE STORY — Tony and Maria: star-crossed lovers whose struggle to rise above racial rivalry leads to tragedy. A superb ensemble cast and music to die for.        

Tickets are $5, available at the Greenfield Garden Cinemas, 361 Main Street, 774-4881.

February 15: Successful Speaking Workshop - Building Your Business: A Series of Workshops

Shelburne Senior Center, 6:00 - 7:30 p.m.

You have within you the makings of a lively, confident and well received public speaker. Our goal is to help you identify your strengths and give you practical skills to build on when speaking to inform, persuade, entertain and inspire others. In a supportive atmosphere, you'll take only risks you're comfortable with, share in giving and receiving constructive feedback, and practice using your voice and body to present in any occasion.

The cost is $10 and refreshments will be provided. To register please call 625-2526 or email info@shelburnefalls.com. This workshop is sponsored by the Shelburne Falls Area Business Association, Greenfield Business Association, and Montague Business Association.

John Snyder is a Toastmasters International competent communicator with degrees in journalism and organizational communication. For individual speech consultation or to meet your needs in business and marketing writing, visit AdvanceTheStory.com.

March 13: Visioning Session for the Abercrombie Building

Magpie Woodfired Pizzeria, 5:30 - 7:30 p.m.

Come network and socialize and then walk across Bank Row to the Abercrombie Building to help imagine best uses for this former warehouse with so many possibilities. All are welcome.

Do you own a building and want help finding ideas on how to redevelop it? The GBA will help you promote your event. Contact Kate Snyder at gba@franklincc.org or call 413-774-2791.

March 15: Better Safe than Sorry: Disaster Planning Workshop in March

Franklin County Community Development Corp.
324 Wells Street, 6:00 - 7:30 p.m.

Weather disasters were hard on Franklin County last year, and that wasn't good for business. There are simple things you can do to ensure you stay up and running in the event of a weather-related catastrophe. Presenter Nina Martin-Anzuoni, Regional Preparedness Community-Based Organization Coordinator at the Franklin Regional Council of Governments, will lead this workshop on forming a Continuity of Operations Plan (or COOP) so you can roll with whatever Mother Nature hands out.

Join us March 15 at the conference room at the Franklin County Community Development Corporation, 324 Wells Street in Greenfield. Contact Kate Snyder at gba@franklincc.org or call 413-774-2791 to attend. Cost is $10 and refreshments will be provided. This workshop is the second in the Building Your Business series sponsored by the Greenfield Business Association, the Montague Business Association and the Shelburne Falls Area Business Association.

Greenfield Brews March 29: Membership Showcase: GREENFIELD BREWS!

At the Arts Block, 5:00 - 7:00 p.m.

Why are you a member of the GBA? Because of events like this! Come to the Arts Block March 29 from 5 to 7 pm to show off your business, make contacts, and sample the best brews and food Greenfield has to offer.

We're lucky to live/work in a town that could be considered a brewing Mecca. We've got established beer-crafters alongside local newcomers. When you come to the GBA's Membership Showcase, you'll be able to sample them all and try some delicious brewed or fermented beverages!

If you like your brew dark and with a caffeine kick, you can try a cup of joe from one of our Greenfield coffee-roasters.

You can also sample appetizers from the town's best chefs. There will be swinging music and amazing prizes, including advertising packages worth more than $3,000 to be raffled off. You must be present to win...

So come, bring friends, and enjoy this member benefit!

To request a table, contact Kate Snyder at gba@franklincc.org or call 413-774-2791 by March 20th. Space is limited.

April 18: Commercial Composting: Reduce Waste Removal Costs Workshop

Franklin County CDC Conference Room, 7:30 - 9:00 a.m.

You Can Compost!
Hear the benefits of commercial composting, including reducing waste removal costs, creating a valuable soil amendment out of waste materials, and promoting a sustainable community or business identity. Amy Donovan of the Franklin County Solid Waste Management District facilitates this workshop, which illustrates a commercial composting model created in Shelburne Falls.

The Shelburne Falls Compost Collaborative is a unique partnership of seven Shelburne Falls businesses, the Shelburne Falls Area Business Association, and Franklin County Solid Waste Management District. Participating businesses, mostly restaurants, bring compostable waste to a centrally located compost dumpster; the contents are sent to Martin's Farm in Greenfield.

The program accepts all types of food waste, plus paper waste such as paper cups, paper plates, napkins, and cardboard. Learn how this program could be replicated in your community, business, or restaurant with the assistance of the Solid Waste District.

To register, contact Mary Vilbon at the Shelburne Falls Area Business Association at 413-625-2526. Cost is $10 and refreshments are provided. This workshop is the third in the Building Your Business series organized by the Shelburne Falls Area Business Association, the Greenfield Business Association, and the Montague Business Association.

Franklin County Home Show and Green Fair April 21 & 22: Franklin County Home Show and Green Fair

The Franklin County Chamber of Commerce and the Greenfield Business Association bring together exhibitors for home improvement and green living for the 2012 Franklin County Home Show and Green Fair. The fair, which includes activities for children and good food is held at the Franklin County Fairgrounds. 10:00 am to 5:00 pm both days. For more details >

May 22: Beautification Project Needs Your Input

6:00 p.m. at the Department of Planning and Development Office
114 Main Street, Greenfield

Greenfield will hold its first beautification visioning meeting on May 22.

All are invited to an interactive meeting designed to collect ideas for ways to make Greenfield's Main Street, the Fisk Avenue parking lot, and the large parking lot behind Wilson's more beautiful and welcoming. The meeting, facilitated by two Conway School of Landscape Design students, is a collaborative effort of the Town of Greenfield and many other groups, including the GBA.

"We hope that a lot of people will come and share their ideas," said Mayor Martin. "This is the first of a series of opportunities for everybody to contribute to our new Gateways to Greenfield initiative that will make Greenfield more welcoming to visitors and more beautiful."

May 23: Taxes: It's Important to Get it Right

7:30 - 9:00 a.m. at the Greenfield offices of Nikki Welsh
277 Main Street, Greenfield

Should you be an S-corp or a sole proprietor? An LLC or a limited partnership? A new workshop, geared to small business owners, covers differences in the structures of corporate ownership. It will be led by Greenfield's Nikki Welsh, who offers this synopsis of her presentation: Too frequently individuals form a business as a sole proprietorship, partnership, C-corporation or S-corporation without an understanding of the short-term or long-term implications. When determining the appropriate business entity, the most critical component of the selection process involves understanding the full life cycle of the business. Far too often the impact of future, perhaps unknown events are not taken into consideration. Such events include sales, addition of owners, redemptions, or liquidations. There are significant tax implications, differences in financial reporting, different options available when planning for growth, succession, or termination of the business depending on the type of business entity selected by the owner or owners. Corporations and an LLC provide limited liability while a sole-proprietorship and partnership do not. Their characteristics and optimal use vary significantly.

The workshop is part of the Building Your Business series organized by the Shelburne Falls Area Business Association, the Greenfield Business Association, and the Montague Business Association. Refreshments will be provided. Registration is required and the fee is $10. Contact Kate Snyder, 774-2791, to register.

May 28: Memorial Day Parade

10:00 a.m. Greenfield

The Memorial Day Parade participants will assemble at the Middle School and then at 10:00 a.m. process to the Federal Street Cemetery for services in honor of those killed in the Revolutionary War, then continue the procession south along Federal Street to Church Street, and along Church Street to Franklin Street, then to the Library on Main Street for services honoring those killed in the Spanish American War, the parade will continue to the Town Common, where they will pay tribute to those killed in the Civil War, then continue down Main Street, turning around at Conway Street, and assembling at the Veterans' Mall to honor those killed in World War I, World War II, Korea, Vietnam, Iraq, and Afghanistan.

Annual Meeting June 14: The GBA's Annual Meeting

7:30 - 9:00 a.m. Stoneleigh Burnham School's Dining Hall

Get a front-row seat for this year's annual meeting at Stoneleigh Burnham School's dining hall. Here you'll hear from speaker Sheldon Snodgrass who has years of experience helping business owners attract sales and be more successful.

Mayor William Martin will also give an update on Greenfield projects and how they will effect the business community. Members will elect board members, so let your voice be heard and attend this breakfast meeting.

Tickets are $12 in advance, $13 at the door, and $15 billed. Reservations must be honored if not cancelled by June 7. Unpaid "no show" reservations will be invoiced. Contact Kate at 774-2791 to make your reservations.

Disaster Workshop June 20: Disaster Planning Workshop Reset

7:30 - 9:00 a.m. at the John W. Olver Transit Center Community Room

Tornadoes in Springfield. Irene's massive flooding. Snow in October. It's been almost a year since major weather disasters pounded the state, and that wasn't good for business.

Luckily, there are simple things business owners can do to ensure they stay up and running in the event of a weather-related catastrophe. Presenter Nina Martin-Anzuoni of FRCOG will lead a workshop on forming a Continuity of Operations Plan (or COOP) so businesses can roll with whatever Mother Nature hands out.

Cost: $10. Refreshments provided. To register, please call Kate Snyder at 774-2791 or email gba@franklincc.org.

This workshop is part of the Build Your Business series sponsored by the Shelburne Falls Area Business Association, Greenfield Business Association, and Montague Business Association.

SummerFest and Sidewalk Sales July 27 & 28: SummerFest and Sidewalk Sales

Who doesn't like to stroll down Main Street and happen upon a bargain? SummerFest and Sidewalk Sales gives Greenfielders that very opportunity. We're getting ready to make this year's sales event bigger and better than ever before, striving for 100% participation by downtown retailers and tents on the sidewalk from those who are not downtown. So, mark your calendars for July 27 and 28. Cancel your vacation to the Cape or Disney World. Venice can wait. Believe me, Bora Bora will always be there. Plan to come instead to Greenfield's SummerFest and Sidewalk Sales.

Join the Facebook event > to make it official, or just show up. It'll be a blast.

Business owners in Greenfield who would like to participate in SummerFest and Sidewalk Sales, please see the forms below for more information and to register.


• 11 am - 1 pm: Magician, Main Street (rain location: The Arts Block, 289 Main St.)
• Noon - 2 pm: Face painting, near Magical Child
• 1 - 2 pm: Hooping Harmony, near Magical Child 
• 2 - 3 pm: Artspace musicians, Veterans Mall
• 3 - 4 pm: Trailer Park, Greenfield Common 
• 10 am - 5 pm: Greenfield movie, Arts Block

• 8 am - 12:30 pm: Farmers Market, Greenfield Common
• 10 am - noon: Face painting, near Magical Child
• 11 am - 11:45 am: Celtic Heels, Veterans Mall
• 1 - 2 pm: Lenny Zarcone, Greenfield Common
• 3 - 4 pm: Students of Matt Kim’s Academy of Rock, Miles Street/Fiske Ave
• 10 am - 5 pm: Greenfield movie, Arts Block

Sidewalk Sales Information > Sidewalk Sales Registration >

Music @ Noon The GBA presents Music @ Noon, Greenfield's summer Thursday lunchtime concert series on the Common 

Thursdays noon - 1:00 p.m. on the Common, Greenfield

Make a regular date to come outside this summer because Thursday concerts will be taking place on the Common at lunchtime through August.

What a great way to connect with friends and colleagues, enjoy the warm weather, hear some local tunes, and enjoy our beautiful downtown.

The series kicks off on June 7 with Brook Batteau, a Shelburne Falls musician who's led bands in Boston, Los Angeles, and New Orleans. The sound is loose and soulful. Come out and listen! And be sure to pick up a lunch to go from one of Greenfield's fabulous restaurants. Hattapon's Thai Kitchen is offering a free soda to customers who buy lunch to go on Thursdays from 11:30 to 12:30 this summer.

Concerts take place from noon to 1 pm, and on two occasions will be held on the balcony of Greenfield Savings Bank, a major sponsor of this series. People's United Bank is also a sponsor. In case of rain, music will be held in the Arts Block at 289 Main Street, where listeners are welcome to bring their lunch.

June 7 - Brook Bateau Soul/pop
June 14 - Freres Lepiere "Indie happy"
June 21 - Jun Ellen Cogan Jazz vocals
June 28 - Rob Fletcher, Shag 70s easy listening
July 5 - Al Canali, Small Change Original standards
July 12 - Pat and Tex Folk
July 19 - Rob Skelton and Pitchfork Folk rock
July 26 - Artspace student musicians
August 2 - Marcia Hayden Hendrick Singer-songwriter
August 9 - Dan Hales (solo or with a Frost Heave or two) Indie lyrical rock
August 16 - Falltown String Band Folk/bluegrass
August 23 - Una Jensen Pop/rock
August 30 - Greenfield All Stars Conglomeration of styles, celebration of summer

Brick + Mortar October 12 and 13 : 3 LOCAL EVENTS

The fourth annual Brick + Mortar International Video Art Festival  

Downtown Greenfield is transformed into an arts district as video art is screened in multiple venues. This year's theme is Enacting the Screen: Video Art from Canada. For more details >

Brick + MortarHappening concurrently is the Greenfield Annual Word Festival, a celebration of spoken word poetry. For more details >

Also, look for the juried art show, 01301 - Art by, for, and about Greenfield, a Juried Art Show organized by the Greenfield Local Cultural Council. Location TBA. For more details >

October 31 : The Town of Greenfield's Downtown Trick or Treat

4:00 - 6:00 pm Downtown Greenfield

The Greenfield Business Association is once again teaming up with the Town of Greenfield's Recreation Department to present a Halloween extravaganza downtown. We will be going door to door to downtown businesses with our pumpkin posters on October 23 to 25. Simply hang your poster on your door this Halloween, October 31, and costumed trick-or-treaters will flock to your business for candy. The parade this year will end at the Energy Park, and that's where costume contest will happen. The Greenfield Garden Cinema will screen It's the Great Pumpkin, Charlie Brown at 6:30 and 7:30 pm.

And look for the GBA booth on the Town Common. We'll be handing out apples donated by Clarkdale Fruit Farms.

Holiday Lights
Time Once Again for Holiday Lights

It's time to plan for decking out Greenfield for the holidays. This year the Greenfield Business Association continues last year's tradition of installing uniquely captivating lights in downtown Greenfield. Artist Nan Parati is decorating the light poles once again, giving Greenfield's street lamps a flair that sets us apart as a shopping destination! Did you know: Amherst is following our lead and hired Nan to decorate their lights, as well? Ever the trendsetters, we are.

Here is how the Holiday Lights program works: From mid-November through the first week in January the GBA facilitates the pole decorations and lighting for the holiday season downtown. Your name or logo appears on a star that is attached to the poles. It's a great way to show support for Greenfield and to remind customers of your business during the busy holiday season!

$100 donation: a white star with your business/office, group or family name on a street pole, lit and decorated for the holiday season

$500 donation: a white star or, if you prefer, a gold star. Your business will be listed as a major sponsor on the posters and in any other media for Home for the Holidays events.

$1,000 donation: a white or gold star, and yearlong sponsorship. Your business will be listed as a major sponsor on the GBA website and all GBA marketing materials throughout the year. Post your banner at all GBA events (Membership Showcase, Home Show/Green Fair/Farm to Fiber, Sidewalk Sales, Brick + Mortar International Video Art Festival, and Home for the Holidays).

Last year we were able to fill Greenfield events with more and better entertainment and more effectively promote our events because of our yearlong sponsorships. Thank you to last year's sponsors! Your support means so much to this town and to the GBA.

Help us get a jump on our twinkling stars this year. Our deadline for your decision is October 22. And we need to have checks collected by November 15. Help us get an early start on stars, which need to be made and hung in time for Thanksgiving. Please get back to us with your pledge level (tear off form at bottom) as soon as possible. The more lead time you can give, the better. Stars can be made well ahead of time if we have the commitments.

Those of you who support this program year after year, we thank you. New supporters, we truly appreciate your involvement!

Send Kate an email if you didn't receive a letter and would like to sign up.

December 1 : Home for the Holidays

10:00 am - 5:00 pm Downtown Greenfield

Come Home for the Holidays in downtown Greenfield.

Tired of sitting at home buried under a pile of catalogs? Looking for a way to recapture that holiday spirit? Then come Home for the Holidays in downtown Greenfield!

Santa arrives at 1 pm by fire truck to take requests from the kiddies until he returns to the North Pole at 3 pm, when there will be caroling till 5 pm and the lighting of the Town tree at 4:30 pm. If you're feeling chilly, you can buy a cup of homemade hot chocolate. Add to your Greenfield Landmark Ornament collection with this year's edition commemorating GCC's 50th anniversary.

While you're out, check out Greenfield's holiday window display contest and vote for your favorite. You could win $50 Greenfield Dollars to spend in more than 50 locations!

All at Veterans Mall on Main Street under the holiday lights. In case of rain, the fun moves inside to the Pushkin at Main and Federal.

Click here to view the Holiday Windows Contest Locations >


March 24 : GBA Annual Membership Showcase

Get ready to show Greenfield what you got at our Membership Showcase at the Greenfield Grille from 5 to 9 pm. 20 businesses will host a table at the event, which features door prizes donated by fabulous local business and chances to win cash and advertising packages worth up to $3,000! Live music and networking with potential customers will make this an event you won't want to miss! Call the GBA office for more details.

Franklin County Home Show and Green Fair April 16 & 17 : Franklin County Home Show and Green Fair

The Franklin County Chamber of Commerce and the Greenfield Business Association bring together exhibitors for home improvement and green living for the 2011 Franklin County Home Show and Green Fair. The fair, which includes activities for children and good food is held at the Franklin County Fairgrounds. For more details >

Green RIver Festival July 16 & 17 : 25th Green River Festival

Located in Greenfield, and presented by the Franklin County Chamber of Commerce, the 25th anniversary event, being held on the campus of Greenfield Community College combines music on multiple stages, delicious local food, crafts from a range of artisans, a dance tent, the River Meltdown tent, balloon illuminations and hot air balloon launches (weather permitting) for Western Massachusetts' biggest outdoor event of the summer! For more details >

200 Year Celebration July 23 & 24 : Summer Fest and Sidewalk Sales

The GBA's flagship event, Summer Fest and Sidewalk Sales, is teaming up with the celebration of Greenfield's 200th anniversary as county seat. So...the big event will be held the weekend of July 23 and 24, with sidewalk sales on Saturday, July 23.

A portion of Main Street will be closed to vehicular traffic; there'll be music, food, activities, trolley rides, historic tours, bicycle jaunts, dinosaur footprints and much more! See you downtown!

Franklin County's 200th Year Celebration events schedule >

Franklin County Fair September 8-11 : Franklin County Fair

The Franklin County Fair is a yearly agricultural fair held at the Franklin County Fairgrounds in Greenfield. The fair features livestock, vegetables, crafts, exhibit halls, horse and oxen draws, tractor pulls, antique engines, cars, rides, midway, entertainment, demolition derby, music and more. This year's theme - "A New Way, It’s a Green Day". Please join us! For more details >

September 15 : GBA Social - Taylor's Tavern, upstairs, from 5:30 - 6:30 p.m.

September 23-24 : 7th Annual Sustainability Summit - Greenfield Community College Main Campus

Join in the festivities! There will be live music, a family area with games and child-oriented activities, local food, dancing, exhibitors and activity centers where you can learn effective ways to make your life more affordable, comfortable, safe, and sustainable. For more details >

September 29 : A screening and panel discussion about the 18th Amendment's impact on America's culture

On Thursday, September 29, between 7 and 9 pm, you can join us in the Stinchfield Theater at Greenfield Community College in Greenfield, MA for a preview and panel discussion of contemporary issues reflected by this tumultuous chapter of history. For more details >

October 14-15 : Brick + Mortar 2011 International Video Art Festival downtown Greenfield

A festival of cutting edge video art works from around the world in Greenfield, MA, that illuminates the vital role of video art and its significance in the field of contemporary art internationally and within Massachusetts. For more details >
October 20 : GBA Social - Join us at the Greenfield Grille from 5:30 to 7 pm for the unveiling of the NEW holiday lights! This year, be prepared to see an exciting, artist-created decoration that speaks to the joy and celebration of the season. To view >

If you want to be a part of this tradition with a new twist, there is an opportunity to sponsor a star for the decorations! Ashfield artist Nan Parati, who's decorating roots were nourished in New Orleans soil, created a celebratory display for Greenfield's downtown lampposts. Each lamppost will be adorned with a star, and the name of your business can appear on one of these stars.

We are offering three ways to participate:

$100 donation: Your business name on a white star

$500 donation: Your business name on a gold star; your business is listed as a sponsor during Home for the Holidays events.

$1,000 donation: Your business name on a gold star and yearlong sponsorship of the GBA. Your name is listed as a GBA sponsor for one year, including on the GBA website, and your banner is welcome to be hung at events throughout the year (Membership Showcase, Home Show and Green Fair, Sidewalk Sales, Home for the Holidays).

Sponsoring a star is a great way to support Greenfield and get your name in front of potential customers during the busy holiday season. To take advantage of this opportunity, e-mail Kate or call 413.774.2791.

November 5 : Creating Greenfield’s Future: Our Food, Economy and Community - Greenfield Community College Main Campus

Explore creative approaches to a future where the price of fossil fuels will not dictate our economic and social decisions or and the ways we live our lives.
For more details >

2011 Holiday Lights November 17 : Celebrity Bartending Event at Taylor's Tavern

Socialize, Network and Support a Great Cause

Good news! When you stop by Taylor's after work for a drink on Thursday, November 17, Greenfield celebrity will pour it for you! And you'll help the GBA's effort to raise money for its Holiday Lights Program, which makes the town feel festive and vibrant.

There'll be snacks and chances to win cash and great prizes donated by local businesses.

Join us November 17 from 5:30 to 7:30 pm at Taylor's and bring a thirsty friend or two or three. Contact Kate with questions and if you'd like to donate a gift certificate for one of our raffles.

November 26 : Home for the HolidaysHome for the Holidays

Come Home for the Holidays in downtown Greenfield Saturday, November 26, 10 am to 5 pm. Kick off the holiday season as you take in the beautifully decorated store windows and vote for your favorite. You could win $100 in Greenfield Dollars, redeemable at 55 locations in Greenfield. Your little ones can chat with Santa and make a special ornament to bring home. Take a chance to win a Christmas tree decorated with gift certificates from local businesses, buy a wreath, sing along with carolers, watch the lighting of the Town Christmas Tree and much more!

Holiday TreeSchedule:

10 am to 4 pm: Arts Block, green eggs and commemorative ornaments for sale, ornament-making activity for children; vote for your favorite store window; enter to win a Christmas tree with gifts from area businesses

10 am to 2 pm: Arts Block, wreaths for sale

Noon to 4 pm: Arts Block, Santa arrives at noon by fire truck and takes requests

3:30 pm to 4:30 pm: Caroling with Pioneer Valley Symphony Chorus, Veterans’ Mall

4:30 pm: Lighting of the town Christmas Tree, Veterans’ Mall

This year, Home for the Holidays falls on The Recorder's Discount Card Day, and on Small Business Saturday, so folks will be out shopping. We are promoting this event with radio and print ads. Make sure you take advantage of the surge in shoppers and join us! For more details e-mail Kate or call 413.774.2791.

December 9: Greenfield Energy Smart Businesses Workshop

8:30 to 10:30 am at GCC's Downtown Campus (270 Main Street)
Business owners and building owners, you are welcome to attend a workshop on the programs that can make energy efficiency not only affordable, but profitable. Speak with building owners who have already saved money by making changes. Hear from utilities, energy service companies and loan providers on how credits can save you money. With the heating season here, this is a workshop you won't want to miss.

Hosted by the Town of Greenfield, the Greenfield Business Association and the Greenfield Energy Committee. Free, refreshments provided. Contact Kate Snyder, 413.774.2791 for more information.

About the GBA >

For easy printing, the following are available for download in PDF format. You will need Adobe Acrobat Reader® to view and print these documents.

GBA Member Brochure
Member Benefits > Membership Form >
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